About Ali Saleh

  1. Curiosity built my career.
  2. I started as a designer.
  3. Then I kept asking questions.
  4. Why does this work?
  5. Why doesn't it?
  6. Why does the customer struggle?
  7. Why does the business accept complexity?
  8. Why can't we make it better?
  9. That curiosity took me into strategy, customer experience, technology, leadership and transformation.
  10. Today, I work between all of them.

I see the whole problem.

Customer. Business. Technology. Process. People. Design.

I don’t separate them.

That’s where the better answers usually are.

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1 of 15: Curiosity built my career.