Journey

From designer to experience leader.

A role-by-role path across design, digital products, customer experience and leadership.

From the first role onward.

  1. 2006–2008

    Anis (Batelco Subsidiary)

    Web Designer

    Bahrain

    I built my corporate and enterprise foundations through work for Batelco, Bahrain eGovernment and Kuwait Finance House.

    • Web Design
    • Enterprise
    • Public Services
  2. 2008–2009

    Paraminds (de’ Studio)

    Lead Digital Designer

    Bahrain

    Leading digital design connected creative ambition with commercial thinking and client delivery.

    • Digital Design
    • Creative Direction
    • Commercial Thinking
  3. 2009–2011

    Batelco

    Sr. Web Manager

    Bahrain

    I shaped digital products and customer journeys, bringing UX, web management and service excellence together.

    • Digital Products
    • Customer Journeys
    • Service Excellence
  4. 2011–2014

    Royal Dutch Shell

    MENA Digital Advisor

    Doha - Qatar

    Across MENA, I combined regional digital governance with consistent standards and operational excellence.

    • Regional Governance
    • Digital Standards
    • Operational Excellence
  5. 2014–2020

    egogawa

    Founder / Creative Director

    Bahrain

    Building an agency from the ground up taught me how products, brands and businesses grow together.

    • Entrepreneurship
    • Product
    • Brand
  6. 2020–Present

    Gulf International Bank

    Head of Customer Experience

    Al Khobar - KSA

    I lead end-to-end meem customer experience, connecting design and quality assurance with Digital Channel Modernization.

    • Customer Experience
    • Design & QA
    • Channel Modernization

Still curious.

The roles changed. The question stayed the same: How can we make this better?