Journey
From designer to experience leader.
A role-by-role path across design, digital products, customer experience and leadership.
The path
From the first role onward.
2006–2008
Anis (Batelco Subsidiary)
Web Designer
Bahrain
I built my corporate and enterprise foundations through work for Batelco, Bahrain eGovernment and Kuwait Finance House.
- Web Design
- Enterprise
- Public Services
2008–2009
Paraminds (de’ Studio)
Lead Digital Designer
Bahrain
Leading digital design connected creative ambition with commercial thinking and client delivery.
- Digital Design
- Creative Direction
- Commercial Thinking
2009–2011
Batelco
Sr. Web Manager
Bahrain
I shaped digital products and customer journeys, bringing UX, web management and service excellence together.
- Digital Products
- Customer Journeys
- Service Excellence
2011–2014
Royal Dutch Shell
MENA Digital Advisor
Doha - Qatar
Across MENA, I combined regional digital governance with consistent standards and operational excellence.
- Regional Governance
- Digital Standards
- Operational Excellence
2014–2020
egogawa
Founder / Creative Director
Bahrain
Building an agency from the ground up taught me how products, brands and businesses grow together.
- Entrepreneurship
- Product
- Brand
2020–Present
Gulf International Bank
Head of Customer Experience
Al Khobar - KSA
I lead end-to-end meem customer experience, connecting design and quality assurance with Digital Channel Modernization.
- Customer Experience
- Design & QA
- Channel Modernization
Now
Still curious.
The roles changed. The question stayed the same: How can we make this better?