Industries

Industries I know from the inside.

Different sectors. The same focus on useful, clear experiences.

Experience

Where I’ve worked.

  1. Banking

    Simpler journeys for high-trust financial products.

    • CX
    • Product
    • Design Systems

  2. Telecommunications

    High-use service, commerce and support touchpoints.

    • CX
    • UX
    • Analytics

  3. Energy

    Digital governance across markets and teams.

    • Regional Strategy
    • Governance
    • UX

  4. Public Services

    Essential services made easier to find and complete.

    • Service Design
    • UX
    • Accessibility

  5. Aviation

    Wayfinding for time-sensitive traveler journeys.

    • Wayfinding
    • Service Design
    • UX

  6. Sports and Fitness

    Brands and products built around participation.

    • Brand
    • Product
    • Interaction

  7. Brand and Creative

    Identity and digital expression with a clear purpose.

    • Strategy
    • Identity
    • Creative Direction

  8. AI Products

    Emerging technology applied to real complexity.

    • LLMs
    • GenUI
    • Product Strategy

Across them all

Context changes. Good questions travel.

Understand the customer, the business and the system. Then make the experience clearer.